EU Digital Product Passport: Exporters' Preparation Begins with Product Data

Will attaching a code to a product help respond to European sustainability regulations? If the Digital Product Passport (DPP) is understood merely as a labeling tool, it is easy to miss the core of the preparation. Before setting up an interface for consumers or business partners to check product information, what must be established is data regarding materials, components, repair, and recycling. If information is not connected to explain which version of a product it refers to, even a well-designed interface can result in discrepancies between the actual product and its records. The European Commission describes the Digital Product Passport under the Ecodesign for Sustainable Products Regulation (ESPR) as the digital identity information of products, components, and materials. It is a structure that allows electronic verification of information supporting the sustainability and circular…