Korea Business Review
Korea Business Review

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MARKETING & CUSTOMERS

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Duolingo's 23% User Growth vs. 18% Revenue Increase: When Do Customer Habits Turn Into Profit?

MARKETING & CUSTOMERS

Duolingo's 23% User Growth vs. 18% Revenue Increase: When Do Customer Habits Turn Into Profit?

Duolingo's Q2 2026 performance highlights that repeated visits, payments, and revenue move at different speeds. Through changes in user status and the relationship between free and paid experiences, we analyze the application conditions for customer retention strategies.

박소유 Editor · 09/22/2026

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