Korea Business Review · Section
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MANAGEMENT & STRATEGY
Nike's Direct Sales Shrink While Wholesale Grows: Why Owning Customer Touchpoints and Acquiring Customers Are Different
Starting from Nike's fiscal 2026 fourth-quarter wholesale revenue increase and direct sales decrease, this article analyzes why the function of completing customer discovery, comparison, and purchase matters more than merely owning a channel.
KBR경영연구소 · 09/25/2026
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ORGANIZATION & HR
How Far Can AI HR Innovation Go? Application Areas and Deployment Methods Through the Cases of IBM, Schneider Electric, and Unilever
KBR경영연구소 · 09/24/2026
LEADERSHIP
Why Those Who Want to Be Leaders Differ from Those Who Lead Teams Well
KBR경영연구소 · 09/24/2026
MARKETING & CUSTOMERS
Duolingo's 23% User Growth vs. 18% Revenue Increase: When Do Customer Habits Turn Into Profit?
박소유 Editor · 09/22/2026
AI & DIGITAL INNOVATION
Setting Up an AX Organizational Transition: Start with Standards for Workflows, Data, Authority, and Performance
KBR 편집부 · 09/21/2026
ORGANIZATION & HR
Work Redesign to Unlock Employee Capabilities: The Connection Between Inclusivity and Performance Revealed in German Enterprise Research
Based on revenue and employment disparities in German corporate research, this article analyzes the operational pathways, costs, and evaluation criteria of inclusive work operations.
김민경 Editor · 09/21/2026
AI & DIGITAL INNOVATION
Why 55% of Large Enterprises Use AI While Small Businesses Struggle More with Work Redesign Than Adoption
Based on a European Union survey of 157,000 businesses regarding AI adoption gaps by company size and reasons for postponement, this article analyzes why smaller firms should prioritize work redesign, accountability, and measurement systems over technology purchases.
강지혜 Editor · 09/18/2026
ORGANIZATION & HR
Two-Day Remote Work and a 33% Drop in Turnover: Performance and Talent Retention Conditions Seen Through Trip.com's Experiment
Analyzing the talent retention and performance outcomes from Trip.com's hybrid work experiment, and examining the management conditions required to design collaboration, evaluation, and learning.
김민경 Editor · 09/17/2026
MARKETING & CUSTOMERS
How Figma Grew Its Enterprise Customer Base: Turning Free Tools into Team Workflows
Through Figma's IPO filings, this article analyzes how individual usage leads to team collaboration and enterprise purchases, examining the boundaries between free experiences, paid features, and sales support.
KBR경영연구소 · 09/17/2026
MANAGEMENT & STRATEGY
Membership Fees Equal Just 2% of Sales: Where Does Costco’s Price Competitiveness Come From?
Analyzing Costco's fiscal year 2025 financial performance, this article examines the relationship between membership fees, product margins, and operating costs, and offers evaluation criteria for businesses designing membership models.
이우리 Editor · 09/17/2026
