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What is NRR (Net Revenue Retention) and Why It Can Exceed 100% Even When Customers Decrease

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What is NRR (Net Revenue Retention) and Why It Can Exceed 100% Even When Customers Decrease

NRR is an indicator that tracks revenue changes within an existing customer cohort. Using Snowflake's 126% figure, this article explains the true definition of NRR and clarifies its differences from customer retention rate, GRR, and overall growth rate.

이지영 Editor · 09/26/2026

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Why Book Value Drops While Inventory Remains Unchanged: Calculation and Application of Net Realizable Value

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Why Book Value Drops While Inventory Remains Unchanged: Calculation and Application of Net Realizable Value

이지영 Editor · 09/17/2026

GDP Up 0.6%, GNI Up 3.1%: Why Do These Two Indicators Differ?

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GDP Up 0.6%, GNI Up 3.1%: Why Do These Two Indicators Differ?

이태민 책임기자 · 09/09/2026

What is the Difference Between Treasury Stock Cancellation and Dividends? Analyzing SK Hynix's 40 Trillion Won Plan

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What is the Difference Between Treasury Stock Cancellation and Dividends? Analyzing SK Hynix's 40 Trillion Won Plan

강지혜 선임기자 · 08/21/2026

Inflation and Interest Rates: The Two Invisible Hands Shaping Corporate Fate

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Inflation and Interest Rates: The Two Invisible Hands Shaping Corporate Fate

이태민 책임기자 · 06/22/2026

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Feelconomy — "An Era Where Mood Becomes Money, Emotions Rule Consumption"

[One-Sentence Definition] Feelconomy is a compound word combining "Feel" and "Economy," referring to a consumption phenomenon where consumers prioritize "mood" and "emotional satisfaction" over price, performance, and efficiency when choosing products or services.

KBR 편집부 · 04/04/2026

Feelconomy — "An Era Where Mood Becomes Money, Emotions Rule Consumption"