Why Starbucks Is Trying a 'Pet Cafe' – A Strategy to Turn Pet Companionship into a Reason to Visit; Success Hinges on Incremental Profits and Operations

Why Starbucks Is Trying a 'Pet Cafe' A Strategy to Turn Pet Companionship into a Reason to Visit; Success Hinges on Incremental Profits and Operations When choosing a place to go for coffee, if the primary deciding factor is whether your companion dog is allowed to enter, how do the competitive standards of a cafe change? Choices emerge that are difficult to explain solely through coffee beans, prices, seating, and parking lots. A space where you can enjoy coffee without giving up going out with a pet alters the very criteria by which customers select a store. Starbucks Korea's pet-friendly stores are a business case worth examining from this perspective. KBR BUSINESS INSIGHT CASE STUDY / STARBUCKS KOREA Customers Coming with Companion Dogs, What Did Starbucks Design? Lowering visitation barriers with accompanying spaces, connecting purchase benefits through exclusive beverages, and addi…