Internalizing Core Values: Bridging Education and Real-World Choices

In a team preparing for a new product launch, a scheduled deadline promised to customers conflicts with additional quality verification. The company's core values are customer-centricity, challenge, and responsibility, but these three words alone make it difficult to decide whether to postpone the launch or reduce the scope. This is because all employees may agree with the values while still making different choices. The success or failure of internalizing core values does not hinge on memorizing the same phrases. What matters is what basis is used to make choices in situations where losses or inconveniences must actually be endured, and how the organization receives those choices. Therefore, when designing internalization activities, it is necessary to first examine the conflicts that the organization repeatedly encounters rather than focusing solely on the training content. The process…