Korea Business Review
Korea Business Review

ORGANIZATION & HR

You See the True Face of a Company During the Interview — The Real Reasons Candidates Walk Away

The center of gravity in the hiring market has shifted toward candidates, turning it into an era where key talent chooses companies among multiple offers rather than employers selecting applicants. According to a JobKorea survey, about 87% of job seekers have experienced unpleasantness during interviews, and over 80% reported that an interviewer's attitude alone changed their decision to join—making the interviewer's attitude more powerful than an acceptance notice. Companies must give candidates trust out of practical necessity rather than mere courtesy. The cost of hiring failures has grown, top talent evaluates companies based on their interview experience, and that experience spreads by word of mouth to dictate the employer brand. Interviews must project three elements: a prepared attitude toward the candidate, an unembellished reality of the role, and consistent and fair evaluation criteria that do not waver depending on the interviewer. The feeling left with candidates is a balance of hospitality and accurate evaluation, completed by details like advance notice, punctuality, and prompt result notifications along with interviewer training—interviews serve as a mirror reflecting the company, and candidates are already looking into that mirror.

김민경 책임기자Published 2026년 6월 18일Updated 2026년 9월 18일
Share
You See the True Face of a Company During the Interview — The Real Reasons Candidates Walk Away

The center of gravity in the hiring market has shifted toward candidates, turning it into an era where key talent chooses companies among multiple offers rather than employers selecting applicants. According to a JobKorea survey, about 87% of job seekers have experienced unpleasantness during interviews, and over 80% reported that an interviewer's attitude alone changed their decision to join—making the interviewer's attitude more powerful than an acceptance notice. Companies must give candidates trust out of practical necessity rather than mere courtesy. The cost of hiring failures has grown, top talent evaluates companies based on their interview experience, and that experience spreads by word of mouth to dictate the employer brand. Interviews must project three elements: a prepared attitude toward the candidate, an unembellished reality of the role, and consistent and fair evaluation criteria that do not waver depending on the interviewer. The feeling left with candidates is a balance of hospitality and accurate evaluation, completed by details like advance notice, punctuality, and prompt result notifications along with interviewer training—interviews serve as a mirror reflecting the company, and candidates are already looking into that mirror.

You See the True Face of a Company During the Interview Candidates are evaluating the company while answering questions. The moment interviewers fail to build trust, the brightest talent turns away first. The center of gravity in the job market is shifting.…

KBR Access

Insight 4.0 content is available to Standard members and above

This content is available to Standard members and above. Standard unlocks general membership content including Insight 4.0, Policy Insight, and Global Radar.

FREE ACCOUNT · NO CARD REQUIRED

Create a free KBR account

Creating a KBR account is free and takes about a minute — no card required. You'll come straight back to this page once you're done.

KBR NEWSLETTER

Sign up for free and get the KBR Newsletter!

Sign up and opt in to the newsletter to receive KBR's curated business and economic insights by email.

Sign Up Free

LATEST IN TOPIC

Latest in this topic

RELATED CONTENT

Related Content

KBR CORE PRODUCTS