MANAGEMENT & STRATEGY
The Proof is Done, but Purchases Have Not Started: The Next Question Startups Must Verify
Based on the Ministry of SMEs and Startups' follow-up open innovation support notices, this article analyzes technical feasibility, operational value, and evidence required for purchasing decisions, examining the boundaries between customer-tailored development and common products.

There is a gap between the history of testing technology with a major corporation and the fact that the corporation has become a customer. Even if a prototype operates under prescribed conditions, a transaction will not begin unless the actual operations organization uses it or a purchasing budget is allocated.…
KBR Access
Read this Insight 4.0 article now
Buy this article for ₩3,900 (30 days of access), or get KBR+ 10 — 10 paid articles for ₩9,900 (₩990 each). KBR Members (free sign-up) read one paid article free every month.
✓ No account needed · Checkout is in Korean
Best value
KBR+ 10 · ₩9,900
An insight pass that opens 10 KBR+ articles, one at a time, whenever you like
10 KBR+ articles including KBR Analysis — ₩990 each. Use them within 60 days.
Get KBR+ 10KBR NEWSLETTER
Sign up for free and get the KBR Newsletter!
Sign up and opt in to the newsletter to receive KBR's curated business and economic insights by email.
KBR BUSINESS SOLUTION
Assess your startup’s competitiveness and growth potential.
KBR Startup Evaluation provides a structured review of business viability and growth readiness.
View Startup Evaluation→LATEST IN TOPIC
Latest in this topic
Nike's Direct Sales Shrink While Wholesale Grows: Why Owning Customer Touchpoints and Acquiring Customers Are Different
Volkswagen's 100,000 Job Cuts: The Negotiation Structure That Moved the Supervisory Board and UnionsRelated Content
Salary is Paid, but the Calculation is Invisible: What Wage Statements Need to Connect
KBR+Can Large Bonuses Accelerate Resignations? Why Big Rewards Do Not Always Lead to Long-Term Tenure
KBR+Inflation Has Slowed to 2.9%, But Why Are Customers' Shopping Carts Behaving Differently?
KBR+To Assess Organization Culture Fit in Hiring, the Company Must Also Be Evaluated

