deep-analysis
“We're Hiring, But Fewer Than 10 People”… The 2026 Second-Half Recruitment Market Trend Through Hiring Data
According to a JobKorea survey of 569 human resources managers, 78.7% of companies plan to hire in the second half of the year, but 78.9% of them plan to hire 10 or fewer people, with 74.3% allocating budgets of less than 3 million won, pointing to the spread of 'long-tail hiring'. Data compiled by Catch showed that regular full-time job postings plummeted by 64% over two years, lowering their share to 50%, while the proportions of contract workers (from 25% to 34%) and interns (from 7% to 11%) increased. A Korea Chamber of Commerce and Industry (KCCI) survey found that postings exclusively for entry-level applicants stood at just 2.6%, while a Wantedlab survey showed that companies most frequently sought workers with 4 to 7 years of experience (49.7%), demonstrating a clear preference for personnel who can be immediately deployed to practical tasks. While sales maintained the largest scale based on JobKorea platform data, postings increased in human resources/HR (+12%), planning (+9%), and marketing (+7%), while AI, development, and data alone decreased (-4%), a decline JobKorea analyzed as the impact of shifting to ad-hoc, small-scale recruitment (JobKorea's own interpretation). Amid the July employment trends announced the same day showing the youth unemployment rate rising by 6.8%—the largest increase in 5 years and 6 months—various indicators commonly point to the likelihood that an increase in second-half job postings and 'narrow gates' will appear together.
According to a JobKorea survey of 569 human resources managers, 78.7% of companies plan to hire in the second half of the year, but 78.9% of them plan to hire 10 or fewer people, with 74.3% allocating budgets of less than 3 million won, pointing to the spread of 'long-tail hiring'. Data compiled by Catch showed that regular full-time job postings plummeted by 64% over two years, lowering their share to 50%, while the proportions of contract workers (from 25% to 34%) and interns (from 7% to 11%) increased. A Korea Chamber of Commerce and Industry (KCCI) survey found that postings exclusively for entry-level applicants stood at just 2.6%, while a Wantedlab survey showed that companies most frequently sought workers with 4 to 7 years of experience (49.7%), demonstrating a clear preference for personnel who can be immediately deployed to practical tasks. While sales maintained the largest scale based on JobKorea platform data, postings increased in human resources/HR (+12%), planning (+9%), and marketing (+7%), while AI, development, and data alone decreased (-4%), a decline JobKorea analyzed as the impact of shifting to ad-hoc, small-scale recruitment (JobKorea's own interpretation). Amid the July employment trends announced the same day showing the youth unemployment rate rising by 6.8%—the largest increase in 5 years and 6 months—various indicators commonly point to the likelihood that an increase in second-half job postings and 'narrow gates' will appear together.
JobKorea HR Survey: 78.7% Have Second-Half Hiring Plans… Of Those, 79% Plan '10 or Fewer', Catch Data Shows Regular Job Posting Share Fell from 71% to 50% Over Two Years, KCCI Survey Finds Entry-Level Only Postings at 2.6% As of August 12, ahead of the opening of the second-half open recruitment season, major domestic recruitment platforms such as Saramin and JobKorea post thousands of new job listings every day. However, it is difficult to tell just from the home screen which companies are posting them, under what employment types, and for what experience levels and job roles. Because neither platform publicly discloses real-time statistics breaking down all posted listings by company size, this publication has reconstructed the trends of the recruitment market by cross-referencing recently released official platform data reports and HR surveys from JobKorea, data compiled and analyzed …
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