RESEARCH NOTES

KBR Research Notes

One in Three Imported Cars is a Tesla: The 'EV Craze' Rocking the 2026 Auto Market

Domestic sales up 5.3% and eco-friendly vehicles account for 59% in Q1; Tesla takes the monthly top spot for four consecutive months, capturing 30% of import market share. Entering 2026 (Jan-May), South Korea's automobile market is showing a pattern of 'rapid internal realignment amid modest external growth.'