BUSINESS / INVESTMENT
General Mills' Earnings Flat on Revenue, but Why It Is Betting on Product Innovation
General Mills' flat organic sales do not mean demand has stabilized uniformly across all businesses. As the company shifts its focus toward product innovation after completing price investments, it reads the conditions for future growth by breaking down differences in sales volume, pricing, and product mix by business, as well as profit comparison criteria and annual outlooks.

General Mills' flat organic sales do not mean demand has stabilized uniformly across all businesses. As the company shifts its focus toward product innovation after completing price investments, it reads the conditions for future growth by breaking down differences in sales volume, pricing, and product mix by business, as well as profit comparison criteria and annual outlooks.
Looking at General Mills' earnings, one is prompted to ask what a food company that has lowered prices should target for its next growth phase.…
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