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Ruling Without Owning — How Platform Businesses Changed the World's Grammar

From the moment we open our eyes every morning, our day begins on a platform. We check the news on YouTube, call a KakaoT taxi to commute, order lunch through Baemin (Baedal Minjok), and find items ordered from Coupang waiting right at our front door. These companies share an unapparent commonality: YouTube does not produce a single video itself, Kakao does not own a single taxi, and Baemin does not cook a single dish.