From the moment we open our eyes every morning, our day begins on a platform.
We check the news on YouTube, call a KakaoT taxi to commute, order lunch through Baemin, and find items ordered from Coupang waiting right at our front door.
These companies share an unapparent commonality: YouTube does not produce a single video itself, Kakao does not own a single taxi, and Baemin does not cook a single dish.
Dominating the market without owning assets—this is the essence of platform business and the new grammar by which the 21st-century economy operates.