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Naver: Questioning the Costs of AI Growth | KBR Corporate Analysis

Revenue rose by 16.2%, but operating profit remained stagnant. KBR analyzes Naver's AI strategy, organizational culture, ESG, and investment recovery conditions across 36 pages and 31 charts.

KBR경영연구소Published 2026년 9월 17일Updated 2026년 9월 17일
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Naver: Questioning the Costs of AI Growth | KBR Corporate Analysis

Revenue rose by 16.2%, but operating profit remained stagnant. KBR analyzes Naver's AI strategy, organizational culture, ESG, and investment recovery conditions across 36 pages and 31 charts.

Naver's AI strategy has moved beyond the stage of introducing new services and is now facing the test of recovering the costs poured into growth. In the second quarter of 2026, consolidated revenue rose 16.2% year-on-year to 3.3888 trillion won, while operating profit dipped 0.2% to 520.3 billion won.…

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