MANAGEMENT ARTICLE
Coway's Rental Growth: The Decision to Sell More Differs from the Decision to Manage for the Long Term
Based on Coway's second-quarter 2026 earnings, this article compares the capital burdens of focusing on existing products, expanding into adjacent categories, and pursuing global expansion. It links cash recovery by contract, service capabilities, and phased approval and conversion conditions to propose criteria for expanding the rental business.

Coway announced on August 7, 2026, that its second-quarter consolidated revenue reached 1.4422 trillion won, marking a 14.6% increase compared to the same period last year. Operating profit rose 4.3% to 2532 billion won. While both revenue and profit grew together, their growth rates were not identical.…
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